“It is not enough to be industrious; so are the ants. What are you industrious about?”
–Henry David Thoreau
In a classic episode of the animated comedy South Park, the main characters track down a clan of gnomes who have been stealing the townspeople’s underpants.
The gnomes explain that their actions are part of a 3-phase plan – shown here – that’s guaranteed to bring in handsome profits.
Unfortunately, I’ve found that musicians often pursue comparable half-baked scenarios.
Musicians as Underpants Gnomes
The musicians’ version of the gnomes’ business model goes like this:
1. Practice until good enough
3. Be successful
Like the gnomes, aspiring artists who live by this model conclude that acquiring an ample amount of something automatically brings success.
So they’ll practice intensely for years, believing despite long odds and scant knowledge of the music industry that they’ll get “discovered” or win lucrative auditions.
(In case you’re wondering whether gnome-like musicians might be in the minority, see this study by Hoverman, et al: 61% of surveyed music students who had access to entrepreneurship resources and knew that they were available didn’t access them.)
Musicians as Insightful Entrepreneurs
As an alternative model, I propose this oversimplified but empirical outline:
1. Practice and study deeply, build creative skills, learn about yourself and the music industry, develop a realistic artistic vision
2. Incrementally implement your vision in real-world situations under the guidance of mentors, multiplying your expertise and earning power
3. Live a fulfilling creative life
Musicians who take on this sort of approach grow their artistic prowess in tandem with their ability to thrive in today’s music profession.
Their creativity burgeons, and they generate ongoing demand for their work regardless of whether they function as performers, educators, composers, conductors, contractors, arrangers, recording engineers, artistic directors, or whatever.
Gnome-free Music Education
What’s stopping young musicians from adopting this sort of expansive model?
For many, they are. The requisite resources are available; they have to adjust their attitudes and then access them.
Others may find themselves enrolled in schools that cling to 19th-century curricula. I hope that such students will speak up and help bring about constructive change in their institutions.
To learn how arts organizations are replacing gnome-like business models, see “Creative Placemaking Has an Outcomes Problem” by Ian David Moss (May 2012), which inspired this post.
© 2012 Gerald Klickstein
Image via Wikipedia